The Big Fake Wedding: A Look into The Unique Bridal Show

By August 30, 2019 No Comments

When it comes to events, the more unique it is, the more it stands out, the better. From decorations to smells, to the way you set up your event, to what your guests are feeling throughout the day, every single detail is important when it comes to event planning. Today, we want to present you with a very unique event that will surely capture your attention. 


The Big Fake Wedding was created in 2008 and it’s the first bridal show of its kind: at The Big Fake Wedding, vendors get to showcase their products and services to shopping brides and grooms just like they would on the day of the wedding. Today, 11 years later, The Big Fake Wedding is still the most uniquely-curated and far-reaching bridal show in the United States, bringing over 6,000 attendees and 1,000 vendors annually across more than 30 events in 25 cities.

The Big Fake Wedding was founded by Callie Murray. Then an aspiring wedding photographer, Murray was looking for a way to build her new business effectively. She had in mind the goals of promoting small businesses, inspiring brides and grooms, and encouraging solid marriages. She took these ideas and rallied her wedding industry friends together to create the ultimate wedding shop experience: a fake wedding where the shopping brides and grooms could see the vendors in action. The inaugural event in 2008 was a hit, and The Big Fake Wedding quickly became an annual event in Atlanta. Through the years, Murray has assembled an incredible team of professionals that have been able to bring The Big Fake Wedding to cities across the country. 

And it’s because of its unique factor that The Big Fake Wedding became such a success: this is the only bridal show where the couples get to experience what each vendor will make their wedding feel like. With all types of events, it’s important to keep in mind what your guests will feel when they arrive–with weddings, it’s indispensable. Unlike an average showcase, The Big Fake Wedding allows you to immerse into the feeling and atmosphere while you celebrate love and commitment. Here, guests get to see what their wedding might look like, feel like, and even smell like. They get to put themselves in their guests’ shoes. 

So what should you expect as a guest of The Big Fake Wedding? There is no assigned seating, so you should make sure you arrive early to have the best possible view of everything you are interested in seeing. Remember to shoot for cocktail attire and bring a print copy of your ticket that you can cash in for a “real” ticket, a wedding invitation! Once inside, you can expect to see a ceremony (a real-life married couple renewing their vows), food, and a party-wedding reception. 

Are you tying the knot this year? Make your wedding memorable by putting yourself in your guests’ shoes and making sure you are hiring the vendors that adapt the best to the experience you are looking for.